The Guild Beauty Industry Surveys

The Guild Eyebrow Treatments Report. December 2015

 

1.0 Introduction

The Guild of Professional Beauty Therapists is the UK trade body for beauty therapists, nail technicians and holistic therapists. The Guild ran the very first professional beauty industry survey in 1995, and has continued to monitor the state of the market ever since. The Beauty Industry Survey used to be carried out once a year and report across all the main sectors of the market. In 2014 the format of the surveys was changed from one main annual survey into several regular smaller surveys throughout the year. This change in format allowed more in-depth investigations to be carried out across a wider range of market sectors. The full schedule of Beauty Industry Surveys is available on the Guild’s website Beautyguild.com. The last survey on Eyebrow Treatments was published in December 2014. Such is the growth in this area of the market that another survey was considered appropriate a year later.

 

2.0 Survey Methodology

The Beauty Industry Survey for Eyebrow Treatments was carried out through Beautyguild.com which is the website of the Guild of Professional Beauty Therapists and is the UK’s largest professional beauty website. The data for the survey was collected over a period from 29/10/15 to 10/11/15. A total of 348 people completed the questionnaire.

 

3.0 Objectives

The objectives of the survey were:

  • To discover the most popular eyebrow treatment salons offer, and to find out the average charge for said treatment.
  • To find out what branded eyebrow treatments are carried out, and to find out the average charge for said treatments.
  • To find out why therapists choose a branded brow treatment over generic treatments
  • To find out how many eyebrow treatments are carried out per year in the UK.
  • To find out where therapists trained in eyebrow treatments and which venues were the most popular.
  • To find out why certain training venues were chosen, and how therapists had heard about that company or training school.

 

4.0 Popularity Of Eyebrow Treatments And Prices

We asked our sample of salons, therapists and nail technicians which eyebrow services they offered in their businesses and how much they charged. A table of treatments, their average cost and availability is shown in table in the full report.

 

5.0 Most Popular Branded Eyebrow Treatment And Prices

We asked our sample to tell us which brand or brands of eyebrow treatments they offer, and how much they charge. A table of the most popular branded eyebrow treatments and their market share of salon accounts is shown in a table in the full report.

 

6.0 Why Select Branded Eyebrow Treatments

New for the survey in 2015, we asked the question “When it comes to branded eyebrow treatments, I think…” The sample were presented with a list of options and asked to select any or all of the comments that applied. The comments and the support each one received are shown in a table in the full report.

 

7.0 Number of Eyebrow Treatments Carried Out In The UK

We asked our sample how may eyebrow treatments they carried out per week. The average number of treatments per week along with an estimate of how many treatments are carried out each year are shown in the full report.

 

8.0 Where Do Therapists Train To Learn Eyebrow Treatments

We wanted to find out where therapists were training to do eyebrow treatments. A table in the full report shows a list of training locations and their popularity.

 

9.0 Why Therapists Chose A Particular Eyebrow Training Venue

We asked our sample of therapists why they chose the training establishment they did. A list of options was provided. A table in the full report shows the list of options and the level of support each one attracted.

 

10.0 How Therapists Had Heard Of The Eyebrow Training Venue

We asked the sample how they had first heard about that particular eyebrow company or training school. We gave them several statements and asked them to tick all of those applicable. The statements are shown in a table in the full report with the level of support each one attracted.

 

11.0 Brand Loyalty

A new question added to the 2015 survey asked – “Do you still use the same brand you were trained on?” The results are shown in the full report.

 

12.0 Which Eyebrow Products Do Salons Retail

Another new question for the 2015 survey asked “Which of the following eyebrow products do you retail?” Therapists could choose any or all that applied. The options and the level of support they received is shown in a table in the full report.

 

13.0 What Other Treatments Are Offered In Addition To Eyebrows

We asked therapists to tell us what other popular services they offered in addition to eyebrow treatments. The options and the proportion of therapists who also offered these treatments are shown in a table in the full report.

 

14.0 Male Eyebrow Treatments

Another new question added to the 2015 survey asked – “Have you seen an increase in the number of men requesting brow treatments?” The results are shown in the full report.

 

Full Survey Report

The full report from The Guild Eyebrow Treatment Survey is available to buy now for just £150 + VAT. The full survey report provides full details of how each question was answered. To order your copy for £150 + VAT, call Qudsiya Talib on 01332 224830 or email Qudsiya@beautyguild.com

 

Get involved in the Beauty Industry Surveys

In every issue of Guild Gazette, we look at several different important sectors of the professional beauty industry. You can get involved in the Beauty Industry Surveys and help shape the future of the industry by completing one of more of the surveys.

 

How can I sponsor the Beauty Industry Surveys?

We allow a limited number of reputable suppliers to sponsor each survey. Sponsors are required to donate prizes which are used to incentivise wider participation. The sponsorship package includes branding, access to reports, and the inclusion of one private market research question in the survey. To see the full sponsorship package, click here.

 

© 2016. The survey results published are subject to strict copyright by the Guild of Professional Beauty Therapists Ltd. No information may be reproduced in any form or any means whether electronic, mechanical and/or optical without the express prior written permission.

 

 

Full Survey Report Contents

Contents

The contents of the report are:

  1. Introduction
  2. Survey Methodology
  3. Objectives
  4. Popularity Of Eyebrow Treatments And Prices
  5. Most Popular Branded Eyebrow Treatment And Prices
  6. Why Select Branded Eyebrow Treatments
  7. Number of Eyebrow Treatments Carried Out In The UK
  8. Where Do Therapists Train To Learn Eyebrow Treatments
  9. Why Therapists Chose A Particular Eyebrow Training Venue
  10. How Therapists Had Heard Of The Eyebrow Training Venue
  11. Brand Loyalty
  12. Which Eyebrow Products Do Salons Retail
  13. What Other Treatments Are Offered In Addition To Eyebrows
  14. Male Eyebrow Treatments

Appendix 1 – UK Salon Businesses Questionnaire