The Guild UK Salon Businesses Survey

1.0 Introduction

The Guild of Professional Beauty Therapists is the UK trade body for beauty therapists, nail technicians and holistic therapists. The Guild ran the very first professional beauty industry survey in 1995, and has continued to monitor the state of the market ever since. The Beauty Industry Survey used to be carried out once a year and reported across all the main sectors of the market. In 2014 the format of the surveys was changed, from one main annual survey, into several more sector-specific surveys throughout the year. This charge in format allowed more in-depth investigations to be carried out across a wider range of market sectors. The full schedule of Beauty Industry Surveys is available on the Guild’s website Beautyguild.com.

 

2.0 Survey Methodology

The Beauty Industry Survey for UK Salon Businesses was carried out through Beautyguild.com which is the website of the Guild of Professional Beauty Therapists and is the UK’s largest professional beauty website. The first section of the survey utilises generic data of therapists registering on the Guild’s Beautyguild.com website, the largest professional beauty website in the UK. The second part of the survey collected specific data on UK Salons and was available on Beautyguild.com from 15/9/15 to 11/11/15. A total of 287 unique visitors responded to the specific questionnaire on their UK salon business.

 

3.0 Who Took Part In The Survey

The first section of this report analyses data that was collected through the Beautyguild.com website over a period of 12 months from December 2014 to November 2015. A total of 11,581 people completed the questionnaire as part of the process for registering an account on Beautyguild.com, the UK’s largest professional beauty website. The large majority of people registering on the site were qualified therapists. The full breakdown is given in a table in the full report.

 

4.0 Working Status Of People Who Completed The Survey

People who register on Beautyguild.com are given a number of options regarding their work status. The options and the percentage of survey respondents are shown in a table in the full report.

 

5.0 Employment Status Of People Who Completed The Survey

Therapists registering on Beautyguild.com are asked about their employment status within the beauty industry. A table in the full report shows the percentage who are employed, self-employed, or both employed and self-employed.

 

6.0 Estimating The No. Of Professional Beauty Businesses In The UK

The survey allowed an estimation of the salon business in 2015 which is explained in the full report.

 

7.0 Estimating The Proportion Of Different Business Types

The professional beauty industry ranges from the very small “hobby” therapist who does a few treatments either from their own home or by visiting their clients (mobile), to multi-million pound destination spas. In between these extremes are the high street salons, which may also offer hairdressing, along with specialist nail bars and holistic therapy centres. The survey offered a range of business type options and therapists had to say which one they worked in. The options and the share of business type is shown in a table in the full report.

 

8.0 VAT Registration Of Salon Businesses

Beauty treatments have a high proportion of value added activities, so it is a huge advantage for smaller salons to stay under the VAT threshold. We asked therapists and salon owners to tell us if their businesses were registered for VAT. The full report provides a table which shows the percentage of each business type which are VAT registered and shows the estimated number of UK Salon businesses for each category which are VAT registered.

 

9.0 Average Time Salons Have Been Established

We asked therapists and salon owners to tell us how long their business had been established. The average time the salon business had been established is provided in the full report which also includes a scatter chart that shows the distribution of answers.

 

10.0 Average Number Of Salon Clients

We asked our sample to tell us approximately how many clients their business had. The report shows the scatter chart for the data collected along with the average number of clients per salon for all UK Salon Businesses.

 

11.0 Working Hours Of Therapists

We asked therapists and salon owners to tell us how many hours per week they worked on average. The analysis of the results is shown in the full report.

 

12.0 Average Weekly Revenue Of UK Salons

We asked our sample to tell us how much money they took each week from treatments and from retail sales. The average amount of treatment sales and retail product sales is shown in the full report.

 

13.0 How Salons Accept Payment - Cash / Cheque / Cards

The professional beauty industry has traditionally been predominantly a cash based market. However, as the number of cash transactions in the wider UK economy continues to decline, we wanted to investigate what proportion of salon transactions are by cash, cheque or card. A new question was added to the 2015 survey which asked our sample to tell us the approximate proportion of weekly transactions taken by each method. The results are shown in the full report.

 

14.0 Total Value Of The UK Professional Beauty Salon Sector

The full report provides an estimate of the total value of the UK professional beauty salon sector by taking the average salon treatment and retail sales and multiplying this by the estimated number of salon businesses in the UK.

 

15.0 Salon Staffing

We asked salon owners and therapists to tell us how many staff, including themselves, worked in their salon business. The full report shows the number of salons that are operated by sole traders and the average staffing levels of salons that employ therapists.

 

16.0 Competition Amongst Salons

We assessed the level of competition faced by salons up and down the country by asking salon owners and therapists to tell us how many competitors there are within a ¼ mile radius, or a 5 minute walk of their own business. The results are shown in the full report.

 

17.0 Business Expectations Of Salon Owners

Measuring the business expectations of salon owners shows the level of confidence in the future of the industry. We asked how they expected their businesses to grow in the next 12 months. A table of results is shown in the full report.

 

18.0 Therapists Also Working Outside The Professional Beauty Industry

A new question was added to the 2015 survey that asked “Do you have another job outside the beauty industry?” The results are shown in the full report.

 

19.0 Proportion of Therapists With Family Commitments

Therapists working in the professional beauty industry are predominantly female, and therefore tend to be the main carers for small children and other dependant relatives. Running a small beauty business can be very appealing to people with other family commitments as they have the flexibility to choose both the total number of hours they work and when those hours are. A new question was added to the survey in 2015 which asked - “Do you have family commitments which limit the hours you are able to work in your business, e.g. small children or caring for relatives?” The results are shown in the full report.

 

20.0 What Attracts People To Work In The Beauty Industry?

Another new questions introduced to the 2015 survey asked – “Why did you decide to work in the beauty industry?” We presented them with a range of options and asked to pick any or all that applied. The options and the support they received is shown in a table in the full report.

 

21.0 Attitudes Towards Charging Cancellation Fees.

Another new question added to the 2015 survey asked - “Do you charge your clients a cancellation fee?” The results obtained are shown in the table in the full report.

 

22.0 Salon Appointment Booking Options

Another new question for 2015 asked – “What options do you offer clients for booking appointments?” We presented a number of different options and asked our sample to tell us any or all that applied. The options and the results are shown in a table in the full report.

 

23.0 Salons Businesses That Accept Male Clients

Another new question added to the 2015 survey asked – “Do you treat male clients in your beauty business?” A follow up question was asked to those who answered “Yes”, which was – “If so roughly how many male clients do you have?” The results are shown in the full report.

 

24.0 What Salon Owners Like About Working In The Beauty Industry

Another new question added to the 2015 survey asked – “Tell us what you like best about working in the beauty industry?” The question allowed text answers which cannot be simply analysed in a chart or table. The individual comments are shown in the full report which includes a simple “word cloud” that picks out some of the more popular words from all the comments submitted.

 

25.0 What Salon Owners Dislike About Working In The Beauty Industry

Another new question added to the 2015 survey and to provide a comparison to the question in section 24.0 asked – “Is there anything you dislike about the beauty industry?” This question also allowed text answers which cannot be simply analysed in a chart or table. The individual comments are shown in the full report along with a simple “word cloud” that picks out some of the more popular words from all the comments submitted.

 

Full Survey Report

The full report from The Guild UK Salon Businesses Survey is available to buy now for just £150 + VAT. The full survey report provides full details of how each question was answered. To order your copy for £150 + VAT, call Qudsiya Talib on 01332 224830 or email Qudsiya@beautyguild.com

 

Get involved in the Beauty Industry Surveys

In every issue of Guild Gazette, we look at several different important sectors of the professional beauty industry. You can get involved in the Beauty Industry Surveys and help shape the future of the industry by completing one of more of the surveys.

 

How can I sponsor the Beauty Industry Surveys?

We allow a limited number of reputable suppliers to sponsor each survey. Sponsors are required to donate prizes which are used to incentivise wider participation. The sponsorship package includes branding, access to reports, and the inclusion of one private market research question in the survey. To see the full sponsorship package, click here.

 

© 2016. The survey results published are subject to strict copyright by the Guild of Professional Beauty Therapists Ltd. No information may be reproduced in any form or any means whether electronic, mechanical and/or optical without the express prior written permission.

 

 

Full Survey Report Contents

Contents

The contents of the report are:

  1. Introduction
  2. Survey Methodology
  3. Who Took Part In The Survey
  4. Working Status Of People Who Completed The Survey
  5. Employment Status Of People Who Completed The Survey
  6. Estimating The No. Of Professional Beauty Businesses In The UK
  7. Estimating The Proportion Of Different Business Types
  8. VAT Registration Of Salon Businesses
  9. Average Time Salons Have Been Established
  10. Average Number Of Salon Clients
  11. Working Hours Of Therapists
  12. Average Weekly Revenue Of UK Salons
  13. How Salons Accept Payment - Cash / Cheque / Cards
  14. Total Value Of The UK Professional Beauty Salon Sector
  15. Salon Staffing
  16. Competition Amongst Salons
  17. Business Expectations Of Salon Owners
  18. Therapists Also Working Outside The Professional Beauty Industry
  19. Proportion of Therapists With Family Commitments
  20. What Attracts People To Work In The Beauty Industry?
  21. Attitudes Towards Charging Cancellation Fees
  22. Salon Appointment Booking Options
  23. Salons Businesses That Accept Male Clients
  24. What Salon Owners Like About Working In The Beauty Industry
  25. What Salon Owners Dislike About Working In The Beauty Industry

Appendix 1 – UK Salon Businesses Questionnaire