Wholesalers 2016 Survey Report

The report for this survey is available to buy now for just £150 + VAT. The survey report provides details of how each question was answered and provides expert analysis and comment on the results.

To order your copy for £150 + VAT, call Rebecca Archer on 07968 779997 or email rebecca@beautyguild.com


Wholesalers Report 2016

  1. Introduction
  2. Methodology
  3. Most Popular Wholesaler
    1. How Many Different Wholesalers Do Salon Owners Use?
    2. Table of Popular Wholesalers
    3. Table of First Choice Wholesalers
  4. Customer Loyalty
  5. Average Monthly Spending Of Salons At Wholesalers
  6. How Often Salon Owners Order From Wholesalers
  7. Preferred Method Of Ordering From A Wholesaler
  8. How Far Salon Owners Travel To Visit Their Wholesaler
  9. Why Salon Owners Prefer To Visit The Store
  10. Why Salon Owners Prefer To Order On The Telephone
  11. Important Wholesalers Features
  12. How Often Salon Owners Compare Wholesaler Prices
  13. What Products Do Salon Owners Buy Direct And Not Through A Wholesaler

Appendix 1 – Wholesaler Questionnaire



Get involved in the Beauty Industry Surveys

In each issue of Guild Gazette, we look at several different important sectors of the professional beauty industry. We allow a limited number of reputable suppliers to sponsor each survey. Sponsors are required to donate prizes which are used to incentivise wider participation. The sponsorship package includes branding, access to reports, and the inclusion of one private market research question in the survey. To see the full sponsorship package, click here.

© 2017. The survey results published are subject to strict copyright by the Guild of Professional Beauty Therapists Ltd.
No information may be reproduced in any form or any means whether electronic, mechanical and/or optical without the express prior written permission.