Salon Retailing 2017

The report for this survey is available to buy now for just £150 + VAT. The survey report provides details of how each question was answered and provides expert analysis and comment on the results.

To order your copy for £150 + VAT, call Rebecca Archer on 07968 779997 or email rebecca@beautyguild.com

 

Salon Retailing 2017 Survey Report

  1. Introduction
  2. Survey methodology
  3. Objectives
  4. Attitudes of salon owners towards retailing
  5. Encouraging salon owners to sell more skincare retail products
  6. Incentivising staff to sell after care/retail products
  7. Marketing tools to aid post treatment retail sales
  8. Retailing Christmas Gifts
  9. Christmas retailing for clients or their friends and family
  10. Brand awareness mechanics
  11. Location of marketing tools/brand awareness mechanics
  12. Online platforms that are most used
  13. Generating content for online platforms
  14. Support from Customer Services
  15. Retail training undertaken by salon owners
  16. Preferred training courses in retailing
  17. Further information

Appendix 1 – Survey Questionnaire

 

 

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© 2017. The survey results published are subject to strict copyright by the Guild of Professional Beauty Therapists Ltd.
No information may be reproduced in any form or any means whether electronic, mechanical and/or optical without the express prior written permission.