Salon Retailing 2017 Survey Report
- Introduction
- Survey methodology
- Objectives
- Attitudes of salon owners towards retailing
- Encouraging salon owners to sell more skincare retail products
- Incentivising staff to sell after care/retail products
- Marketing tools to aid post treatment retail sales
- Retailing Christmas Gifts
- Christmas retailing for clients or their friends and family
- Brand awareness mechanics
- Location of marketing tools/brand awareness mechanics
- Online platforms that are most used
- Generating content for online platforms
- Support from Customer Services
- Retail training undertaken by salon owners
- Preferred training courses in retailing
- Further information
Appendix 1 – Survey Questionnaire