The Guild Beauty Industry Surveys

Professional Skincare 2015

Facials are one of the more popular salon treatments. According to the 2014 Beauty Industry Survey on UK Salons and Treatments, 55% of all businesses types, approximately 34,500 establishments, offer a facial treatment. The same survey showed that facial treatments were the 6th most popular salon treatment. The skincare sector is therefore a very important and valuable area of the professional beauty industry.

The last survey on skincare was run in May 2014. For the 2015 survey, several new questions were added that investigated the area of skincare retailing within salons. Some of the questions used in previous surveys were also expanded to give a more in-depth picture of the state of the market.

 

Survey Methodology

The Beauty Industry Survey for Professional Skincare 2015 was carried out through Beautyguild.com which is the website of the Guild of Professional Beauty Therapists and is the UK’s largest professional beauty website. The skincare questionnaire was available from 4/5/15 to 3/6/15. A total of 328 responses were recorded for the specific questionnaire on professional skincare brands. (301 in 2014)

 

What makes a salon owner choose a particular brand of skincare?

Choosing the right skincare range is an important decision and is a big investment for most salon businesses. So what are the factors that make business owners pick one particular skincare range over any other on the market? The survey offered respondents a number of statements relating to their brand of skincare and asked them to tick each one that applied. The statements and the scores they obtained are shown in a table in the full report.

 

How important is training when choosing a skincare range?

The thing that sets a professional skincare brand apart from the one that can be bought over the counter is the ingredients it contains and the suitability of the product for different clients. This is important information that has to be learned by the therapists in order to get the best results out of the product range. Indeed, some of the more established skincare companies see training as one of the primary reasons why a salon owner should select their range. The survey report shows the breakdown of training provided.

 

What’s the most important feature of your skincare brand?

We asked the UK’s salon owners what they consider to be the most important features of the skincare range they used. Once again, we put forward a number of statements and asked them to tick each one that applied to their chosen brand. The table of statements with the scores they achieved are shown in the full report.
How you prefer to order your skincare?
We asked salon owners to tell us how they preferred to buy their products. A number of options were presented and they could choose just one option. The table of options and scores are shown in the full report.

 

What are the most Skincare popular brands?

There are an abundance of skincare brands for UK salon owners to choose from. There were 117 different brands mentioned in the 2015 survey. This compared to 116 different brands identified in the 2014 survey. The list of skincare brands identified in the report is shown below in alphabetical order.

Aestheticare, AH Francis, Arbonne, Australian Bodycare, Aveda, Babor, Bielenda, Bio Sculpture, Biodraga, Body Shop, Botanicals, Bskincare, Bullion, CACI, Canaan, Carlton, Clarins, Clinique, Colin, Comfort Zone, Cosmetix, Crystal Clear, Cuccio, Decelor, Defiant Beauty, Dermalogia, Dr Murad, Elemis, Eminence Organics, Environ, Estee Lauder, Eve Taylor, Exuviance, Fakebake, Flambessage, Forever Living, Germaine de Cappicini, Glam Glow, Glo Therapeutics, Guinot, Hara, Herbalife, He-shi, Image Skincare, Jan Marini, Jane Iredale, Janessen, Jennifer Young, Jessica, Kaeso, Karin Herzog, Katherine Daniels, La Biosthetique, LA Tan, Lancome, Living Nature, Loreal, Lotus Essentials, Mary Kay, Matis, MediK8, Mesoestetic, Monu, Murad, Nano Medic, Naturally Thinking, Natures Way, Neals Yard, Neo Gliss, Nivea, No. 7, Nouvatan, Nuskin, Nutriganics, Outback Organics, Payot, Pinks boutique, Priadara, Ren, Sallys, Salon Essentials, Salon Professional, Salon Services, Salon Services Thai Range, Salon System, SBC, Shirley Price, Sienna X, Simple, Skin, Skin Doctor, Skin Truth, Skinician, SkinPep, SKN-RG, Solutions by Hive, Songbird, Spa Find, Strictly Professional, Susan Molyneux, Swissdermyl, Syence, Tantruth, Temple Spa, Thai Skincare, Thai spa, Thai Systems, Thalgo, The Earth Works Cosmetics, This Works, Tibby Olivier, Tisserand, Tropic, Usanna Sense, Veishaly, Young Living, Zahra Sugaring

The full report contains a table showing the relative positions of each of these brands in terms of their share of salon accounts.

 

Length Of Time With The Brand

New for 2015 was a question we added to establish how long our therapists and salon owners had been using their chosen brand of skincare. The average time is shown in the full report.

 

Which Other Skincare Brands Were Considered?

We asked another new question on the 2015 survey which was:
Which other skincare brands did you consider before deciding on your current most popular brand?
The most popular answers are presented in a table in the full report.

 

Attitudes Toward Retailing

One of the most common complaints from suppliers is that beauty therapists and salon owners do not retail as well as they should. We tried to examine the validity of this by introducing a new selection of questions which explored the attitudes towards retailing. We added a new question “Which of these statements about retailing skincare product do you agree with?” and asked them to tick any or all that applied. The table of statements and the support they received is shown in a table in the full report.

 

Factors that would help retailing

An additional follow up question was added to the 2015 survey to investigate further the attitudes of therapists towards retailing. A list of 11 different statements were presented and a table of the statements and the scoars they achieved is shown in the full report.

 

What Are The Most Common Client Concerns

The final new question that was added to the 2015 set out to investigate the most common areas of skincare concerns from salon clients. Five options were given which our sample of salon owners and therapists could pick the most popular. The table of options and scores are shown in the full report.

 

Full Survey Report For Professional Skincare 2015

The full results from the 2015 Beauty Industry Survey on Professional Skincare is available to buy now for just £150 + VAT. The full survey report provides full details of how each question was answered. To order your copy for £150 + VAT, call Qudsiya Talib on 01332 224830 or email Qudsiya@beautyguild.com

 

Get involved in the Beauty Industry Surveys

In every issue of Guild Gazette, we look at several different important sectors of the professional beauty industry. You can get involved in the Beauty Industry Surveys and help shape the future of the industry by completing one of more of the surveys.

 

How can I sponsor the Beauty Industry Surveys?

We allow a limited number of reputable suppliers to sponsors each survey. Sponsors are required to donate prizes which are used to incentivise wider participation. The sponsorship package includes branding, access to reports, and the inclusion of one private market research question in the survey. To see the full sponsorship package, click here.

 

© 2015. The survey results published are subject to strict copyright by the Guild of Professional Beauty Therapists Ltd. No information may be reproduced in any form or any means whether electronic, mechanical and/or optical without the express prior written permission.

 

 

Professional Skincare 2015

Contents

The contents of the report are:

  1. Introduction
  2. Survey Methodology
  3. What makes a salon owner choose a particular brand of skincare?
  4. How important is training when choosing a skincare range?
  5. What is the most important feature of your skincare brand?
  6. How you prefer to order your skincare?
  7. What are the most popular brands of professional skincare?
    1. Table of 117 of the most popular skincare brands
    2. Brands v Suppliers
    3. Length Of Time With The Brand
    4. Which Other Skincare Brands Were Considered?
  8. Attitudes Towards Retailing
  9. Factors that would help retailing
  10. What Are The Most Common Client Concerns
  11. Further Information

Appendix 1 – Survey Questionnaire