The Guild Beauty Industry Surveys

Gel Nails October 2015

Gel nails are one of the most popular treatments in salons today. In the 2014 Beauty Industry Survey on UK Salon Treatments and Prices, they ranked second behind Lash and Brow Treatments in the table of popular treatments. This sector of the market was first examined in depth in the Gel Nails survey in October 2014. Such is the importance of this sector of the market that another survey was considered to be appropriate in 2015. The objectives of this survey were to examine how attitudes have changed towards gel nails over a 12 month period, and to add some additional questions to examine the use of gel lamps, reasons why clients seek out gel nail treatments and preferences of nail technicians between hard and soft gels.

 

Methodology

The 2015 Beauty Industry Survey for Gel Nails was carried out through Beautyguild.com, the website of The Guild of Professional Beauty Therapists and the UK’s largest professional beauty website. The survey was available online from 27/8/15 to 27/9/15. A total of 393 unique visitors responded (236 in 2014).

 

Popularity Of Nail Services And Treatment Prices

We asked our sample of salons, therapists and nail technicians which nail services they offered in their businesses and how much they charged. The full report includes a table showing the availability and prices of the most popular treatments and compares the results for 2015 against the results seen in 2014.

 

Most Popular Brands Of Gel Nail Products

We asked our sample to tell us which brand or brands of gel nail products they use. Each respondent could list up to three different gel nail brands. The total number of responses were added together and are displayed below in order of popularity. There were a total of 735 individual brands and products mentioned in the results. The table of most popular brands and their share of salon accounts is shown in a table in the full report.

 

Number of Gel Treatments Carried Out In The UK

We asked our sample how many gel nail treatments they carry out on average each week. The average number and the distribution of the results are shown in the scatter diagram in the full report.

 

Length Of Time A Gel Nail Treatment Lasts

We asked our sample to tell us how long they expected their gel nail treatments to last. The average time and the distribution of the results is shown in the scatter diagram in the full report.

 

Most Popular Lamps Used For Gel Nail Treatments

We asked what type of gel lamp our survey participants use. They were given three options and were required to pick one only. The results are shown in a table in the full report.

 

Charging For Gel Soak Offs

We asked our sample to tell us if they charged clients to soak off gel nails or if they included it free as part of the treatment. The results and the average price charged is shown in the full report.

 

Most Important Attributes Of A Gel Nail System

We presented our sample of salon owners and nail technicians with a range of attributes of a gel nail system and asked them to rank each one in order of importance with 1 being the most important and 4 the least important. The options and their average order of importance are shown in a table in the full report.

 

Why Do Salon Owners Choose A Particular Gel Nail System?

We presented our sample of business owners with a list of attributes for their chosen system of gel nails and asked them to say which of the statements they agreed with. The list of options and the results are shown in a table in the full report.

 

Popular Training Providers

The school or college where a nail technician trains will often determine what brand of product they use and therefore what they are most likely to continue using. We asked our sample to tell us where they trained. The results are a mixture of product houses, private schools and FE Colleges. The product houses will naturally train in the products they provide, but the private colleges and FE Colleges can pick whatever system they feel is best for their students. Many private schools will have affiliations with certain brands. It is beneficial for the product house to have as many therapists trained in their system, as this is likely to lead to continued use of that system. The table of results are shown in the full report.

 

What Influences The Choice Of Training School?

We examined what influenced our sample to pick one training venue over another by providing them with a list of statements where they could agree or disagree. The options and the results are shown in a table in the full report.

 

Preferred Buying Options

We asked where our sample preferred to buy their gel nail products. We provided four options from which they could select any or all. The options and results are shown ranked in order of popularity in a table in the full report.

 

Type of Gel Used – Hard or Soft?

A new question added to the 2015 survey investigated the type of gel most commonly used by nail technicians. We asked if they used hard gel, soft gel, or to tell us if they did not know. The results are shown in a table in the full report.

 

Type of Lamp Used – Branded or Generic?

Another new question introduced for the 2015 survey examined what type of lamps nail technicians use in their gel nail treatments. Many brands of gel products specify a branded lamp to be used in order to get the best results from the treatment. The results are shown in a table in the full report.

 

Why Do Clients Ask For Gel Treatments?

Another new question for 2015 asked what clients gave as their most popular reason for having gel nail treatments. The options and the results are shown in a table in the full report.

 

Full Survey Report

The full results from this 2015 Beauty Industry Survey is available to buy now for just £150 + VAT. The full survey report provides full details of how each question was answered. To order your copy for £150 + VAT, call Qudsiya Talib on 01332 224830 or email Qudsiya@beautyguild.com

 

Get involved in the Beauty Industry Surveys

In every issue of Guild Gazette, we look at several different important sectors of the professional beauty industry. You can get involved in the Beauty Industry Surveys and help shape the future of the industry by completing one of more of the surveys.

 

How can I sponsor the Beauty Industry Surveys?

We allow a limited number of reputable suppliers to sponsors each survey. Sponsors are required to donate prizes which are used to incentivise wider participation. The sponsorship package includes branding, access to reports, and the inclusion of one private market research question in the survey. To see the full sponsorship package, click here.

 

© 2015. The survey results published are subject to strict copyright by the Guild of Professional Beauty Therapists Ltd. No information may be reproduced in any form or any means whether electronic, mechanical and/or optical without the express prior written permission.

 

 

Full Survey Report Contents

Contents

The contents of the report are:

  1. Introduction
  2. Methodology
  3. Popularity Of Nail Services And Treatment Prices
  4. Most Popular Brands Of Gel Nail Products
  5. Number of Gel Treatments Carried Out In The UK
  6. Length Of Time A Gel Nail Treatment Lasts
  7. Most Popular Lamps Used For Gel Nail Treatments
  8. Charging For Gel Soak Offs
  9. Most Important Attributes Of A Gel Nail System
  10. Why Do Salon Owners Choose A Particular Gel Nail System?
  11. Popular Training Providers
  12. What Influences The Choice Of Training School?
  13. Preferred Buying Options
  14. Type of Gel Used – Hard or Soft?
  15. Type of Lamp Used – Branded or Generic?
  16. Why Do Clients Ask For Gel Treatments?

Appendix 1 – Gel Nails Questionnaire