Facial Treatments

1.0 Introduction

Facials are one of the staple treatments offered by UK salons. The Guild survey on Salon Treatment and Prices, which was published in December 2014, showed that an average of 55% of all salons offered facial treatments, and ranked facials as the sixth most popular salon treatment, behind lash and brow treatments, gel nails, massage, manicures and waxing.

 

2.0 Objectives

The survey on Facial Treatments was carried out on Beautyguild.com from 18/12/15 to 12/5/16 and was completed by 289 people. The objectives of the survey were to investigate several aspects of offering facial treatments, including:

  • To determine the availability and popularity of facial treatments and determine the average treatment prices.
  • To estimate how many facial treatments are carried out in the UK every year and the value of the sector.
  • To find out what makes client visit salons for facial treatments.
  • To find out which facial product brands are the most popular.
  • To find out which retail products are sold by salons in support of facial treatments.

 

3.0 Popularity Of Facial Treatments

The Guild survey on Salon Treatment and Prices, which was published in December 2014, showed that an average of 55% of all salons offered facial treatments. In this Facial Treatments survey, which was carried out between December 2015 and May 2016, 48.8% of salon owners and therapists told us they offered facial treatments, down slightly from the previous survey. Of the respondents that offered facial treatments, we asked them to tell us which type of facial treatment they provided and what price they charged. The full report includes a table showing the most popular treatments and the average prices charged.

 

4.0 Number Of Facial Treatments Carried Out Each Year And The Total Value Of The Sector

We asked our sample of therapists and salons to tell us how many facial treatment they carried out in an average week. The result from this question is shown in the full report along with an estimate of the total number of facial treatments carried out in each year in the UK.

 

5.0 Most Popular Reasons Why Clients Have Facial Treatments

There are several reasons why clients book facial treatments and one of the objectives of the survey was to find out the most popular reasons. Understanding why clients make a particular buying decision allows the business owner to market their services effectively. We asked our sample of therapists and salon owner to tell us:

“What is the most popular reason clients give for visiting you for a facial treatment?”

We provided a range of options and asked them to select the one most popular answer. The options and their level of support is shown in the table in the full report.

 

6.0 How Regularly Clients Book Facial Treatments

Some clients are facial regulars whereas others only come once or twice a year for special occasions. We asked our sample to tell us about their client habits regarding the average number of visits they made throughout the year. We asked:

What best describes the facial habits of your average client? (Please select only one answer)

The options we provided and the most popular answers are shown in a table in the full report.

 

7.0 Most Popular Facial Skincare Brands

There are an abundance of skincare products therapists can use in the facial routines. We asked our sample of therapists and salon owners to tell us which brand or skincare products they used in their salons. A total of 171 different brands were identified and these are shown in a table in the full report ranked in order of popularity.

 

8.0 Brand Loyalty Of Salons To Facial Skincare Products

Therapists tend to be creatures of habit, and once they find a particular facial skincare product and brand they believe in, they will tend to stick to it. We asked our sample to tell us how long they had been using their current most popular brand of facial skin care. The average length of time is shown in the full report along with a scatter chart of results which shows the distribution of results.

 

9.0 Training Provided By Facial Skincare Supplier

Professional products require in-depth knowledge in order to be applied effectively. Facial skincare houses will often provide training which is sometimes built into the cost of the product order, or is charged for separately. We asked our sample of salons and therapists:

Did the supplier of your most popular facial range provide training for you and your staff?

The results are shown in a table in the full report.

 

10.0 Retail Sales In Support Of Facial Treatments

Therapists can increase their revenue significantly by selling retail products that support the facial treatment. Facial Skincare Houses are only too keen to offer a range of retail products. We asked our sample of therapists and salon owners which home facial products were most popular. The options and results are shown in table in the full report.

 

11.0 Other Services Offered By Salons

We saw in section 6.0 that some clients see facials as a special type of treatment that they indulge in occasionally, which means that salons would find it difficult to survive if this was all they offered. We asked our sample to tell us what other treatments they also offered in the salon businesses. The options and the results are shown in a table in the full report.

 

12.0 Male Facial Treatments

Many business offer special male facial treatments and some establishments specialise in this area. We asked our sample of therapists to tell us if they were see a rise in the number of men asking for facial treatments. The results are shown in a table in the full report.

 

13.0 Facial Skincare Product House Support For Salons & Therapists

Facial Skincare Houses offer a range of support activities to help salon owners generate treatment and product sales revenue. We asked our sample of therapists and salon owners:

What activity does your chosen salon brand do that best helps you to drive/grow your business? (Please select the three most important)

The options and the popularity of each one is shown in a table in the full report.

 

Full Survey Report

The full report from The Guild’s Facial Treatments Survey is available to buy now for just £150 + VAT. The full survey report provides full details of how each question was answered. To order your copy for £150 + VAT, call Qudsiya Talib on 01332 224830 or email Qudsiya@beautyguild.com

 

Get involved in the Beauty Industry Surveys

In every issue of Guild Gazette, we look at several different important sectors of the professional beauty industry. You can get involved in the Beauty Industry Surveys and help shape the future of the industry by completing one of more of the surveys.

 

How can I sponsor the Beauty Industry Surveys?

We allow a limited number of reputable suppliers to sponsor each survey. Sponsors are required to donate prizes which are used to incentivise wider participation. The sponsorship package includes branding, access to reports, and the inclusion of one private market research question in the survey. To see the full sponsorship package, click here.

 

© 2016. The survey results published are subject to strict copyright by the Guild of Professional Beauty Therapists Ltd. No information may be reproduced in any form or any means whether electronic, mechanical and/or optical without the express prior written permission.

 

 

Full Survey Report Contents

Contents

The contents of the report are:

  1. Introduction
  2. Objectives
  3. Popularity Of Facial Treatments
  4. Number Of Facial Treatments Carried Out Each Year And The Total Value Of The Sector
  5. Most Popular Reasons Why Clients Have Facial Treatments
  6. How Regularly Clients Book Facial Treatments
  7. Most Popular Facial Skincare Brands
  8. Brand Loyalty Of Salons To Facial Skincare Products
  9. Training Provided By Facial Skincare Supplier
  10. Retail Sales In Support Of Facial Treatments
  11. Other Services Offered By Salons
  12. Male Facial Treatments
  13. Facial Skincare Product House Support For Salons & Therapists

Appendix 1 – Facial Treatment Survey Questionnaire