Professional Beauty Training

1.0 Introduction

The Guild of Professional Beauty Therapists is the UK trade body for beauty therapists, nail technicians and holistic therapists. The Guild ran the very first professional beauty industry survey in 1995, and has continued to monitor the state of the market ever since. The Guild’s Beauty Industry Surveys investigate key sectors of the professional beauty market. The schedule of surveys and results from previous surveys can be found on the Guild’s website at www.beautyguild.com/survey/default.aspx.

 

2.0 Survey Methodology

The last survey on Professional Training was carried out in 2014 and the report published in December 2014. This latest survey was carried out through Beautyguild.com which is the website of the Guild of Professional Beauty Therapists and is the UK’s largest professional beauty website. The data for the survey was collected over a period from 10/6/16 to 11/9/16. A total of 222 people completed the questionnaire.

 

3.0 Objectives

The objectives of the survey were:

  • To examine the most popular qualifications held by therapists and to explore how therapists had obtained these qualifications, either through the state sector or the private sector.
  • To assess the level of satisfaction of basic training provided and to see if there were any significant differences between training provided by the state sector compared or the private sector.
  • To find out how much therapists are prepared to spend per day on training.
  • To find out what courses have been most recently taken and to find out which courses are in greatest demand.
  • To see which training venues are the most popular.
  • To explore attitudes towards online training.
  • Compare and contrast how attitudes from training seen in the previous survey in 2014 had changed.

 

4.0 Estimating The Proportion Of Training Provided By State And Private Sectors

There are two main training routes into the Professional Beauty Industry. Route one is through the state sector FE colleges which usually offer qualifications like NVQs that are eligible for funding by being on the Qualification Curriculum Framework (QCF). Route two is through private sector schools, colleges and suppliers who can offer either QCF or non QCF training programmes and certificates. Most training providers get their training accredited through recognised trade bodies such as the Guild of Professional Beauty Therapists who are the main accrediting organisation for the UK professional beauty industry.

Prior to the survey in 2014, there was no market data to support the widely accepted assumption that the proportion of therapists training through the private sector compared to the state sector has grown strongly over the last 10 years or more. The results from the 2014 survey set a figure on the proportion of training done in each sector. The results from the 2014 and 2016 survey are shown in a table in the full report.

 

5.0 What Are The Most Popular Qualifications

We asked our sample of therapists and salon owners to tell us what qualifications or certificates they had. The results were grouped into those who listed specific QCF qualifications and those who listed private or short courses. The results are shown in a table in the full report.

 

6.0 Satisfaction with basic training

How satisfied are therapists with the training they receive? We asked our sample to rate their basic training. We gave them 7 statements which they could either strongly agree with (1), agree (2), disagree (3) or strongly disagree (4). The results were averaged out for FE colleges and for private schools and also analysed separately. The scores were converted into a percentage of those who agreed most strongly with the statements. The results table in shown in the full report.

 

7.0 Which Training Venues Do Therapists Choose To Take Short Courses?

New treatments and techniques are introduced every year into the professional beauty sector. Many traditional treatments are also tweaked, re-vamped and re-packaged to offer salons and therapists something for their treatment lists. This ensures there is a healthy market for the provision of short courses in new treatments that are not usually covered in the basic beauty, nail and holistic therapist training courses

We asked our sample where they would choose to do additional short training courses. The options and answers are shown in a table in the full report.

 

8.0 Why Therapists Chose A Particular Training Venue

We asked our sample why they would choose a particular school to do a short course. We gave them 11 statements which they could either rate as (1) very important, (2) important, or (3) not important. The options and results are shown in a table in the full report.

 

9.0 How Much Do Therapists Think Is Reasonable To Spend Per Day On Training?

The cost of training varies throughout the industry. Training which is offered by suppliers in support of product sales is often free or heavily discounted, and this has a tendency to force private training providers to keep prices down, even though they are not able to generate revenue through product or equipment sales.

We asked our sample to tell us how much they thought was reasonable to spend on a training course. The average spend is shown in the full report along with a scatter chart which shows the distribution of results.

 

10.0 What Short Training Courses Are Most Popular

We attempted to find out which short training courses are the most popular by asking our sample of therapists and salon owners’ two questions:

A. What was the last short training course you did?
B What treatment would you most like to train in next?

 

10.1 What Was The Last Short Training Course You Did?

Analysis of the results is shown in the full report.

 

10.2 What Treatment Would You Most Like To Train In Next?

For the analysis of this question, the full report shows two tables – the first records any brand specific or more detailed answers provided, whilst the second table looks at the proportions of generic type treatments.

 

11.0 Which Are The Most Popular Training Venues

We asked our sample to tell us where they had done their last short training course. The full report has a table of the most popular venues.

 

12.0 Online Training Courses

Online training offers two clear advantages over conventional classroom training. Firstly, once an online course has been written, it offers lower costs for training providers. Secondly, online training offers more flexibility for students who are able to train when it suits rather than attend a specific venue at a specific time. But can online training ever replace conventional classroom training, especially for practical subjects like beauty, nails and holistic therapies?

Certain subjects lend themselves more readily to online learning than others. Courses which are all theory based or explore theoretical concept, such as business and marketing, can quite readily be delivered and assessed online. On the other hand, practical courses are not usually able to be delivered as the training organisation can not readily assess the student’s ability to perform a practical routine other than in a classroom environment.

In reality, most training in beauty, nails and holistic therapies requires a mixture of both theoretical knowledge and practical skills. So many courses now allow students to complete underpinning theory through distance or online learning and then teach and assess the practical skills in the classroom.

The Guild is the industry trade body which accredits more private training that any other organisation in the beauty sector. Guild accreditation is therefore widely recognised throughout the industry as the acceptable standard for non QCF training courses. The Guild accepts online of distance learning for theoretical knowledge of a subject, but will not accept this for practical treatment routines and techniques. The Guild requires all its accredited training schools and courses to complete practical training in a classroom or salon environment.

 

12.1 How Many Online Training Courses Are Taken In The Industry?

We asked our sample:
Have you ever done an online training course?
The results from the 2016 and 2014 surveys are shown in a table in the full report.

 

12.2 Why Do Therapists Choose Online Training Courses?

For those people who did answer yes to having done an online course, we then asked a number of follow up questions to find out more about the reasons why they had opted for online training. We gave them a number of possible reasons why they would choose an online training course and the options and results are shown in a table in the full report.

 

12.3 Proportion Of Online To Classroom Training

Many courses now offer a mixture of online and classroom training, and we asked our sample what proportion of each type they did on their last course. The results are shown in a table in the full report.

 

12.4 Satisfaction Ratings For Online Courses

We asked our sample if they would do an online course again. The answers are presented in a table in the full report.

 

13.0 How Well Does Training Prepare Therapists For Work In The Industry

We saw in section 6.0 that not all therapists believed that the training they had received prepared them adequately for working in the professional beauty industry. We asked our sample of therapists and salon owners to tell us:

“How well did your training prepare you for work in the professional beauty industry?”

The free text answers are shown in the full report as they were received without any correction for capitalisation, spelling or punctuation.

 

Full Survey Report

The full report from The Guild’s Training Survey is available to buy now for just £150 + VAT. The full survey report provides full details of how each question was answered. To order your copy for £150 + VAT, call Qudsiya Talib on 01332 224833 or email Qudsiya@beautyguild.com

 

Get involved in the Beauty Industry Surveys

In every issue of Guild Gazette, we look at several different important sectors of the professional beauty industry. You can get involved in the Beauty Industry Surveys and help shape the future of the industry by completing one of more of the surveys.

 

How can I sponsor the Beauty Industry Surveys?

We allow a limited number of reputable suppliers to sponsor each survey. Sponsors are required to donate prizes which are used to incentivise wider participation. The sponsorship package includes branding, access to reports, and the inclusion of one private market research question in the survey. To see the full sponsorship package, click here.

 

© 2016. The survey results published are subject to strict copyright by the Guild of Professional Beauty Therapists Ltd. No information may be reproduced in any form or any means whether electronic, mechanical and/or optical without the express prior written permission.

 

 

Full Survey Report Contents

  1. Introduction
  2. Survey Methodology
  3. Objectives
  4. Estimating The Proportion Of Training Provided By State And Private Sectors
  5. Most Popular Qualifications

    Table of qualifications in order of popularity

  6. Satisfaction With Basic Training

    Table of satisfaction ratings for 7 keys areas showing the difference between the private and state sector.

  7. Which Training Venues Do Therapists Choose To Take Short Courses?

    Table of short course preferences between FE Colleges, Private Schools and Suppliers

  8. Why Therapists Chose A Particular Training Venue

    Table showing therapists’ preferences for 11 key training venue attributes

  9. How Much Do Therapists Think Is Reasonable To Spend Per Day On Training?

    Average cost paid per days training including scatter chart of results

  10. What Short Training Course Are Most Popular

    10.1 Table of courses most recently taken by therapists
    10.2 Table to courses therapists want to take next

  11. Which Training Venues Are The Most Popular

    Table of training venues ranked in order of popularity

  12. Online Training Courses

    12.1 The number of online training courses taken in the industry
    12.2 Reasons why therapists choose online training courses
    12.3 Proportion of online to classroom training
    12.4 Satisfaction ratings for online courses

  13. How Well Does Training Prepare Therapists For Work In Industry

Appendix 1 – Facial Treatment Survey Questionnaire

Survey Questionnaire