The Guild Beauty Industry Surveys

Social Media Report

The Beauty Industry Survey for Social Media was carried out through which is the website of the Guild of Professional Beauty Therapists and is the UK’s largest professional beauty website. The data for the survey was collected over a period from 17/12/14 to 16/1/15. A total of 312 people completed the questionnaire.



The objectives of the survey were:

  • To examine if social media is used to promote beauty business.
  • To find out what the most popular social media website was, when promoting beauty businesses.
  • To find out the average amount of social media followers beauty businesses had.
  • To find out how often therapists posted on social media, and what content they usually posted about.
  • To find out about client interaction and the positives and negatives of social media.
  • To find out the most popular professional beauty brand to follow on social media.


Full Survey Report On Social Media

The full results from the Beauty Industry Survey on Social Media are available to buy now for just £150 + VAT. To order your copy, call Qudsiya Talib on 01332 224830 or email The report contents are shown


Social Media Report


  1. Introduction
  2. Survey Methodology
  3. Objectives
  4. How Extensively Is Social Media Used To Promote Beauty Businesses?
  5. Are Personal Accounts Separate to Business Accounts
  6. What Are The Most Popular Social Networks To Use For Business?

    We asked out sample to list all of the social networks they used to promote their beauty business.

  7. The Average Amount of Social Media Followers On Their Business Pages
  8. Average Weekly Post Frequency

    We asked our sample, in relation to their business (not their personal life), how often do they post on social media.

  9. Popular Post Content
  10. Who Posts On The Beauty Business Social Media Page
  11. Following Clients Back
  12. Clients Following Personal Accounts
  13. Positives of Social Media
  14. Negatives of Social Media
  15. Most Popular Professional Beauty Brand Followed on Social Media

    Our sample, who all follow The Guild on social media, were asked to name other professional beauty brands that they also enjoy to follow on social media.

  16. Further Information

Social Media Survey Questionnaire


Get involved in the Beauty Industry Surveys

In every issue of Guild Gazette, we look at several different important sectors of the professional beauty industry. You can get involved in the Beauty Industry Surveys and help shape the future of the industry by completing one of more of the surveys.


How can I sponsor the Beauty Industry Surveys?

We allow a limited number of reputable suppliers to sponsors each survey. Sponsors are required to donate prizes which are used to incentivise wider participation. The sponsorship package includes branding, access to reports, and the inclusion of one private market research question in the survey. To see the full sponsorship package, click here.


© 2015. The survey results published are subject to strict copyright by the Guild of Professional Beauty Therapists Ltd. No information may be reproduced in any form or any means whether electronic, mechanical and/or optical without the express prior written permission.