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Salon Retailing 2017

The report for this survey is available to buy now for just £150 + VAT. The survey report provides details of how each question was answered and provides expert analysis and comment on the results.

To order your copy for £150 + VAT please email rebecca@beautyguild.com

Salon Retailing 2017 Survey Report

  1. Introduction
  2. Survey methodology
  3. Objectives
  4. Attitudes of salon owners towards retailing
  5. Encouraging salon owners to sell more skincare retail products
  6. Incentivising staff to sell after care/retail products
  7. Marketing tools to aid post treatment retail sales
  8. Retailing Christmas Gifts
  9. Christmas retailing for clients or their friends and family
  10. Brand awareness mechanics
  11. Location of marketing tools/brand awareness mechanics
  12. Online platforms that are most used
  13. Generating content for online platforms
  14. Support from Customer Services
  15. Retail training undertaken by salon owners
  16. Preferred training courses in retailing
  17. Further information

Appendix 1 – Survey Questionnaire

Get involved in the Beauty Industry Surveys

In each issue of Guild Gazette, we look at several different important sectors of the professional beauty industry. We allow a limited number of reputable suppliers to sponsor each survey. Sponsors are required to donate prizes which are used to incentivise wider participation. The sponsorship package includes branding, access to reports, and the inclusion of one private market research question in the survey. To see the full sponsorship package, click here.

© 2017. The survey results published are subject to strict copyright by the Guild of Professional Beauty Therapists Ltd.
No information may be reproduced in any form or any means whether electronic, mechanical and/or optical without the express prior written permission.